Despite the recession, internet sales grew to their highest ever over Christmas 2008 showing that a strong online presence is important for all retailers in order to maintain market share in a bad economy.
Should you choose your keywords or should your customers choose them for you?
Like Me? Follow Me.
Choose the keywords your customers use to describe you, even if they're not accurate and then re-educate your customers. Otherwise you may never get targeted visitors to your website.
Watch Out For Bogus Software! Google Annihilation is a scam!
Like Me? Follow Me.
Yet another too-good-to-be-true internet marketing scam - the Google Annihilation software. Don't believe the hype. Good SEO doesn't come from a piece of software.
Google ignoring robots.txt?
Like Me? Follow Me.
Google is showing pages blocked by robots.txt in its index when using the site: command and even passing PageRank to these pages.
SEO Toolbar by SEO Book
The new toolbar by SEO Book is a brilliant release combining most the necessary features any SEO consultant needs when doing research on a website or a competitor.
Making the most out of your target market!
Like Me? Follow Me.
To become successful online you need a clear understanding of your target market and the time, resources and willingness to make your website better than your competitors'.
Christmas Day Online Sales Grow by 21%
Online shoppers have been hunting for bargains online on Christmas Day, so ecommerce sites should leave their PPC ads running to capture highly motivated consumers during the holiday.
Online Reputation Management of Offline Marketing Blunders
Like Me? Follow Me.
A small business owner tries to fix an offline marketing blunder with even worse online reputation management. Always present your business in a professional manner.
Sell out your Facebook friends for a burger!
Burger King proves that social media relationships are trivial and insincere with its new viral marketing campaign on Facebook.
What do I look for in a profitable market?
Like Me? Follow Me.
Visitor levels and visitor values are two key measurements to help determine how much of your budget should go into acquiring traffic to your website.