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We are in danger of allowing the iPhone to let us become reliant on mobile phone technology to do our thinking rather than just using it to make modern life less hectic.
The Twitter Follow, Unfollow, Follow, Unfollow Social Media Spam Trick
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The latest Twitter spam trick of following, unfollowing and following again to get people's attention won't help your social media campaign to achieve its goals. It will annoy people though.
Play Word Association with Your Brand
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It is important to establish a voice for your brand through your website copy. Creating a word family of words and phrases that define you can help focus your brand message.
PPC – Not just for Christmas!
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It is very important to monitor your PPC campaigns to make sure the ad text is targeted and that you turn off seasonal ads when they expire.
#smc_mcr - revenge of the SEOs
It's good to see so many people signed up for #smc_mcr at the BBC - especially so many SEO consultants. Hopefully everybody will interact and learn something about social media.
What Recession? There is a Home for Arts Graduates: Internet Marketing
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Having an arts degree can make finding a job challenging but arts graduates have strong skills that can translate into good careers in internet marketing, copywriting and SEO.
Linkbuilding - A Matter of Trust?
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Although you need backlinks to rank well in search engines, you should focus on the quality of those links rather than the quantity and focus on links from trusted sites.
The Anatomy of a Bad Site in a Good Google SERP
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The Google SERP for affordable health insurance reveals a spam site ranking at #4 on the back of a previous registrant and lots of very bad links.
The strategic decisions law firms need to make in the current economic climate
Bill Kirby explains the considerations facing law firms during a recession in order to help them build their businesses and retain their customers.
NWVM Hoodwinked by Search Firm?
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NWVM has awarded a grant to a Liverpool search agency to set up in Manchester, an odd move considering how buoyant the SEO industry is, so no firms should be needing grant money.