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When a site is optimised but under-performing, do you continue to optimise or push for a redesign? - I-COM Blog
Customer Service, Social Media & Online Reputation Management
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SeeTickets Vs. ATP Vs. Mindy Gofton - How (and how not) to use social media for customer service - I-COM Blog
How Testing Can Improve Your Website's Conversion Rate
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Using multivariate or A/B testing on your website can help improve your conversion rate and your profit.
Why Using Reviews as a Ranking Signal Won't Work
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I-COM's insider knowledge on why using consumer reviews as a ranking factor will never work - I-COM Manchester
Online Reputation Management: HMV Shows H&M What to Do
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HMV show H&M how online reputation SHOULD be managed on Twitter - Mindy Gofton on the I-COM Blog
Why aren't H&M using social media to apologise for the Lanvin debacle?
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Why are H&M ignoring the Twitter outcry after their website crashed during this morning's Lanvin launch? I-COM Blog
5 Social Media Tenets
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Don't over-estimate the power of social media; it's hard work. Five social media marketing guidelines from I-COM.
Google Hates Flash Too
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Google Image preview hates Flash, and so does everyone else - I-COM Blog
My First Weeks As An I-COM SEO
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Jessica Bailey's thoughts on her first weeks as an I-COM SEO - I-COM Blog
People Are Strange
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According to Adwords, searchers disregard logic when they search Google. Graham Allchurch on the I-COM Blog