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Google is changing its algorithm to favour brands, but what exactly does Google classify as a brand? I-COM Blog
Link Popularity - What is it and Why should I care?
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Link popularity and linkbuilding - what are they and why should I care? Matt Davies on the I-COM Blog.
Ardwick Pitches Peppered with Genius as I-COM Athletes Dazzle
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It's 18:37 at the Ardwick Powerleague pitches and Liam Ahern has just smashed a sumptuous volley into the top right-hand corner.
Asianate: A Social Media Disaster
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Amoy's Asianate Facebook campaign: what were they thinking? Jessica Bailey on the I-COM blog.
The F Word: By the Power of Facebook
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Are you using Facebook to promote your e-commerce business? Have you considered f-commerce? Graham Allchurch on the I-COM Blog.
Keyword Strategy: Going Back to Basics
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What are keywords and why are they important? How do you know what to target? Keir Gibson on the I-COM Blog
Anchor text - What is it and why should I care?
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What do we mean by anchor text and what is its value? Matt Davies on the I-COM Blog
Why does My Website look so Different in IE6?
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Browsers age faster than dogs and IE6 was released in 2001! If you're still using IE6, read this blog post - I-COM Blog
Understanding Your PPC Metrics - Part One
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Clair Wescott offers tips on understanding your PPC (pay per click) metrics and measuring success.
Will Google's Algorithm Change Boost Your Search Results?
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The latest Google algorithm update is affecting 11.8 percent of US searches. How will it affect your business?