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Adding testimonials and case studies to your website can help establish trust with your online customers - recommendations are the best form of marketing.
(Manchester) Blogging is not Dead
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Manchester's blogging community is alive and thriving as last night's blogmeet. Show your support by making nominations for the Manchester Blog Awards.
Google Caffeine: It's Too Early to Tell
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Google Caffeine is an infrastructure update enabling Google to update its index more quickly and implement a better form of understanding which sites really are popular.
Calvin Harris, You Should Think Before You Tweet, Mate
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UK-based musican Calvin Harris' outburst over a bad review demonstrates the hazards of not considering the implications of what you say on Twitter - which will be broadcast to the world.
How not to build a personal brand via social media
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Establish your personal brand on Twitter by talking about your likes and dislikes, not by using self-aggrandising adjectives.
The Twitter Follow, Unfollow, Follow, Unfollow Social Media Spam Trick
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The latest Twitter spam trick of following, unfollowing and following again to get people's attention won't help your social media campaign to achieve its goals. It will annoy people though.
The Anatomy of a Bad Site in a Good Google SERP
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The Google SERP for affordable health insurance reveals a spam site ranking at #4 on the back of a previous registrant and lots of very bad links.
6 Degrees of Celebrity: Bing, xRank and Related Searches
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Bing's xRank tool for searching for celebrities and people shows promise for integrating searcher behavior or semantic relationships into improving search results.
Everything You Think You Know about SEO is Wrong
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SEO is about improving websites and improving search results to help you find the information you need more easily when you use Google.
That Cheap Website May Cost More Than You Think
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Before you pay for a cheap website, make sure that you own the code and the copyright or you may end up spending more down the line if you want a new web design.