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SEO consultants still don't understand social media in that it's a conversation, it's not all about the links - and that fear of losing PageRank has no place.
Is it ever acceptable to break the rules of white hat SEO to improve your search rankings?
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In an uber-competitive SERP, is it ok to break the SEO best practice guidelines and risk a penalty in order to compete with the top ranked sites if everyone's breaking the rules?
Google's Real Time Search Algorithm
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eConsultancy's assessment of the algorithm behind Google real time search is either wrong or Google misunderstands social media entirely.
Google Trends Appearing in SERPs?
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Google are displaying Google Trends graphs in SERPs - in this case for Google China. Is this new or are we just slow?
How your offline customer service issues can haunt you forever online
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Be careful what you do offline because it can lead to online reputation management problems. Monitor your brand online to stop negative PR.
How not to Tweet
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What is the point of setting up a Twitter profile and tweeting loads at no followers while following nobody?
Duplicate, Autogenerate, Scrape and Copy Content?
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Copying, duplicating, scraping and autogenerating content is a bad idea for SEO and bad for your business because it's bad for your users.
Email Marketing at it's Most Risible
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Sending email marketing to email marketers advertising your email marketing services is a little silly.
Manchester's Blog Awards Demonstrate the Real Power of Blogging
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Blogging should complement journalism well providing a barometer of public opinion and offering companies insight into the minds of their consumers.
Press #FAIL = Social Media #FTW
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The fiasco with Jan Moir reveals the growing role of social media in democracy and in expressing the opinions of society and its power over the press.