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Head of Search, Mindy Gofton, discusses why graduates need to put the work in and lower their expectations.
Are Exact Match Domains the Shopping Comparison Sites of Today?
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The Penguin update has highlighted further the issue of thin, exact-match domains dominating the search results in competitive niches, at the expense of variety and quality.
The Mysteries of the Secret, Mega-Awesome SEO Club
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The closed-door and cliquish nature of the SEO industry not only affects people's ability to learn best practices and improve their skills, it bleeds over into the ways in which SEO deliver their services to clients - and needs to change.
10 Lists the SEO Community Needs to Publish
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We've nearly exhausted the lot as a method of linkbait, but not quite. Things we all need to know....
Why Rand Fishkin of SEO Moz is wronger than white-on-white, keyword-stuffed text
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SEO Moz's advice regarding paid linking has become so out of touch with the realities of SEO for the SME that his advice could harm their bottom lines.
Is That New Page Content or Is It Spam?
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Stop adding pages just because Google says it wants new content. Think about whether they're actually of use to the people who will be landing on them.
Don't buy links. Advertise.
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After speaking at SASCON yesterday, I-COM's head of search, Mindy Gofton, discusses why one high quality link can do far more for your website than a thousand low-quality links.
To Do SEO You Need to Do More Than Just SEO
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Contrary to the opinions of some SEO gurus, spending all your time in SEO can be harmful to your ability to develop a successful agency career. I-COM explains why SEOMoz is wrong about what good SEOs do outside of the office.
The Oxymoron of Online Privacy
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While Google and the EU race to protect the privacy of users from webmasters seeing data that's already anonymised, users can't add personal data quickly enough to social media sites. So why the disconnect?
Trip Advisor No Longer Has 'reviews you can trust'
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Trip Advisor has changed their tagline from 'reviews you can trust' in a tacit admission of 'buyer beware' - as it's very easy to manipulate an online review.