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Learn the basics of SEO before you start speaking to consultants so that you know that your SEO company is not doing anything that will harm your website or your business.
How to alienate people with your Twitter account
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Using Twitter to shout about how great you are and how everyone else is stupid defeats the purpose of social media which is to engage in a conversation with peers and with customers.
SEO bloggers: stop linkbaiting and stop imitating
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SEO bloggers complaining about blog spam are just as bad as the spammers. SEO bloggers who try too hard to linkbait end up producing nothing worth reading at all.
Those Nigerian 419 scammers should learn some copywriting skills
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A spelling error in a Nigerian 419 scam email conveys the importance of good copywriting in getting your message across correctly using the right words and punctuation lest you give people the wrong idea.
Google Ranking (is not at all) Explained
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The Official Google blog has added a post about how they rank sites which SEO blogs are claiming is the algorithm revealed - which it isn't.
Does your SEO consultant hang out in bad neighborhoods?
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If your SEO agency suggests building networks of micro-sites full of generic content to link to your business in order to improve your rankings, you should find a new SEO agency.
Introducing Google Ouija, or why meta descriptions matter
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Writing descriptive, keyword-rich meta tags with clear calls to action can increase your clickthroughs. Writing bad meta descriptions can actually harm your brand.
I-COM Web Designers to Play Glastonbury Festival!
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Two of I-COM's web designers have been booked to play Glastonbury Festival on June 27th with Marc Rigelsford of Manchester band The Magic Arm. Check out the BBC Introducing Stage to see them!
So we’ve found your website, now what?
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Make sure your pages have clear calls to action to ensure that your users know what you expect them to do in order to improve conversions.
How long can social media survive without cash?
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How will social media sites mature as they search for ways to make a profit? Web 2.0 needs to move from innovation to monetization soon or sites will begin to perish.