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Avoid 3-way link schemes as they are far more trouble than they're worth. Google will work out you're trying to trick them.
SEO Comedy Gold!
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Link to the best SEO parody site on the internet. It is pure SEO anorak humour with the best SEO comedy copy online!
Autogenerated content - just say no to gibberish!
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Using autogenerated content to target keywords can hurt your reputation and drive away your customers. If content has your brand behind it, make sure that it is of use to your visitors.
Manchester Blog Awards 2008 Nominations Open
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Nominations have opened for the 2008 Manchester Blog awards as part of the Manchester Literary Festival. The ceremony will be on 22nd October 2008.
SEO Optimization? Optimising your SEO (and ignoring your copywriting)
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Often SEO copywriters sacrifice good writing for popular keywords such as SEO optimisation which means search engine optimisation optimisation.
MySpace is NOT about selling stuff - ways not to use social media pt. 2
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Do not use social media as a means of easy email marketing to people. Engage with people on social networks to build brand trust and provide them something of value. Don't just try to sell stuff.
Google Insights will help simplify keyword research
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Google launched Google Insights this week, providing more detailed keyword data about search volumes categorised by region, time frame and offering related searches and rising searches.
Is your SEO consultant accountable for their work? Can they prove it?
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Make sure your SEO firm can deliver traffic and conversions, not just search rankings. Always get references from recent clients and ask for examples of recent work and ensure that you get reports on your SEO campaign.
How does your SEO company’s website measure up to your professional standards?
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Always search for your SEO company online to see if they rank in Google themselves and check out their online reputation and the quality of their website and the SEO work they do for themselves.
Winning the Trust of New Customers Online
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New visitors need reassurances that they can trust your business before they make a purchase. Provide details about your e-commerce business, a phone number and a clear returns policy for your online shop.