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Hayley Jackson talks us through the recipe to a perfect PPC landing page, including how to avoid a high bounce rate and how to keep tabs on the performance of your campaign.
PPC Campaigns: The Importance of Establishing Your Target Market
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Hayley Jackson discusses the importance of understanding your target market and how it can be the difference between a good or bad PPC campaign.
Say Hello to I-COM's Newest Recruit...
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Hayley Jackson has joined the I-COM team as an online marketing trainee. Here she talks about learning the ropes of PPC and what it's like to work at Manchester's best online marketing agency.