Before setting up an online business it's a good idea to plan what you want to achieve from your website to ensure you get the details right and you have the proper resources.
Use your internet marketing and your website to tell users why buying from you online will help save them money during a recession. By targeting visitors needs in your copy you can improve conversions.
Once you have a website you need to market it online through PPC campaigns, organic SEO and other types of internet marketing to make sure you get visitors who turn into customers.
Reassess your company website regularly to make sure that it remains up-to-date offering the right information and providing good return on investment.