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Clair Wescott takes a look at the lastest feature in Google Adwords - Contact Sitelinks. Here she discusses what this means for PPC clients and how it could potentially impact natural search.
Changes In AdWords
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Clair Wescott discusses how recent changes to Adwords display Google's ability to link keywords with associated search terms.
New Google Analytics Multi Channel Funnel Reports
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Multi Channel Funnels (MCF) Reports are now included in the new version of Google Analytics. This feature has been available on the Google Adwords platform for sometime and has real benefits when analysing the imapct of various campaigns
Understanding Your PPC Metrics - Part Two
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Part two of Clair Wescott's discussion of useful PPC metrics for measuring the success of paid campaigns.
Understanding Your PPC Metrics - Part One
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Clair Wescott offers tips on understanding your PPC (pay per click) metrics and measuring success.
Louis Vuitton Handbags For Under £100?
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What happens to your Google listings if you are wrongly accused of being a counterfeitor? - I-COM Blog
Adwords Tools are No Comparison to Real Day to Day PPC Management
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One of the more amusing Google Adwords recommendations we have come across. Tools can't beat the human touch - I-COM Blog
Greggs the Baker and the Under-used Twitter Account
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I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they do nothing with it, despite having a mass of followers. I-COM Manchester.
Streaming CCTV Online: Good Idea or Disaster Waiting to Happen?
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A new service which aims to stream CCTV footage so viewers can report crimes may violate our privacy rights. Where do we draw the line at having our lives recorded by a third party?
PPC – Not just for Christmas!
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It is very important to monitor your PPC campaigns to make sure the ad text is targeted and that you turn off seasonal ads when they expire.