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Following its launch in the US in 2010, the Yahoo! & Microsoft Search Alliance looks set to launch here in the UK. PPC Consultant, Elizabeth Sherratt, outlines what this could mean for your business.
ICOM's Top 5 Ways To Improve Quality Score
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According to Google, 'Quality Score' is a dynamic metric assigned to each of your keywords. But how can you use this to get the most from your PPC campaign? Elizabeth Sherratt examines the best ways to improve a Quality Score.
PPC Basics - Campaign Structure
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Learn the basics of PPC from the I-COM PPC team. Campaign structure on the I-COM Blog
How to Successfully use the Google Display Network
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Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you.
Top 5 Common PPC Mistakes
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Find out how you can avoid the top 5 common PPC mistakes and improve your ROI and quality score - I-COM Blog
I-COM's Top 5 PPC Myths
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Our Google AdWords professionals list their top 5 PPC myths. Are you labouring under a PPC misapprehension?
AdWords Extended Headlines
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Earlier this month Google introduced their latest changes to paid search ads. Find out more on the I-COM blog
Creating Successful Mobile Campaigns
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Advice on creating successful mobile PPC & SEM campaigns. I-COM Blog, Manchester
Changes to Google Trademark Policy
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Google Adwords updates UK trademark policy â advertisers will now be able to include trademarked terms in ad text - I-COM Blog