Use your internet marketing and your website to tell users why buying from you online will help save them money during a recession. By targeting visitors needs in your copy you can improve conversions.

Using video on a website can help sell your products, as long as you have a clear purpose rather than just jumping on the YouTube bandwagon.

Google Friends Connect is a great way to add social networking features to your website and encourage user-generated content. You can sign up for a preview while it's still in Beta.

Ethical SEO is vital for driving traffic to your website. Producing great content and acquring relevant inbound links can bring amazing search engine results.

Reassess your company website regularly to make sure that it remains up-to-date offering the right information and providing good return on investment.