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Duplicate content can harm you in search engines but it can also damage the usefulness of your website and expose you for not checking your facts.
Top 10 Funny Grammatical Errors (And why they’re not so funny for your business)
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Grammatical errors can be very funny, but allowing them to seep into your business' website copy can put potential clients off.
Will free content boost your business?
Making your paid content free during the recession can improve traffic to your website, increase repeat visits and aid your internet marketing efforts.
Play Word Association with Your Brand
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It is important to establish a voice for your brand through your website copy. Creating a word family of words and phrases that define you can help focus your brand message.
Getting to Know You: Writing Targeted Copy
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When copywriting for the web it is important to understand your target market in order to write in the correct tone and address the needs of your visitors.
A lesson in targeting your market effectively – the Asos effect
Fashion retailer ASOS have just announced their latest results which buck the economic trends. This blog answers Why ASOS is so successful?
Should you choose your keywords or should your customers choose them for you?
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Choose the keywords your customers use to describe you, even if they're not accurate and then re-educate your customers. Otherwise you may never get targeted visitors to your website.
Why I hate online video (and why you should ignore me!)
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As much as I hate online video with no accompanying text, most people prefer video content to written content and will remember and understand your website better with a combination of both.
Somebody stole my content!
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Online copyright theft is a huge concern for businesses and the UK government is slowly recognising the extent of the problem and creating legislation to stop it.
What do you need from your website?
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Before you set up a website for your business you need to know what your website needs to achieve so you can decide how much to spend and whether to hire a professional web designer or do it yourself.