If you work in SEO it’s likely lots of your time will be spent thinking up content strategies for clients. Here are a few dos and don'ts that content creators should keep in mind.
Is this the worst SERP in Google?
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Have I found the worst SERP in Google or is it just another example of how Google's updates are still failing to stop all the most blatant examples of spam they've been tailored to eradicate?
What Makes Someone Leave a Website?
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SEO Consultant Laila Naqvi takes a look at what makes visitors leave your website and how you can improve its bounce rate.
Amateur SEO’s Get Amateur Results
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Emma Welsby looks at how the I-COM web clinic highlighted the pitfalls of amateur SEO on your company's website.
Advice on New Cookie Regulations
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New laws have come into force regarding the deployment of cookies by websites. The ICO has now issued guidelines on how the laws will be regulated - this blog based on analysis by intellectual property solicitor Keith Arrowsmith summarises the impac...
Why Your Company Needs SEO
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A successful SEO strategy is vital if you want your website to rank highly in the search engines and deliver a good ROI. If you don't believe us, take a look at I-COM's infographic on why your company needs SEO.
Changes to Google's Algorithm Focuses on Fresh Content
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Tim Smith analyses the recent changes to Google's algorithm and how this could affect your business. Discover how fresh and relevant content could help to ensure that your website's rankings don't drop.
The Importance of Unique Product Descriptions for E-Commerce Sites
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E-commerce webmasters should always write unique product descriptions instead of using those provided by manufacturers. Read why on the I-COM blog.
The Importance of Website Structure for SEO
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How to optimise your website structure for search engines and humans, by I-COM SEO Consultant, Ian Collins.
SEO Quick-Fixes that WILL Improve Your Rankings
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A list of on-page SEO quick fixes that will improve your search engine rankings. Adrian Berry on the I-COM Blog.