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While Google and the EU race to protect the privacy of users from webmasters seeing data that's already anonymised, users can't add personal data quickly enough to social media sites. So why the disconnect?
New Google Analytics Multi Channel Funnel Reports
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Multi Channel Funnels (MCF) Reports are now included in the new version of Google Analytics. This feature has been available on the Google Adwords platform for sometime and has real benefits when analysing the imapct of various campaigns
Conversion Rate Confidence
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Are you confident that your conversion rate is accurate? Did those recent changes you made really improve conversions? Find out on the I-COM Blog
Is Blogging worth it?
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A blog post that tries to establish if blogging has a positive impact on natural search results - using a case study of I-COM's site performance
Celebrity Twitter Endorsements
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What is the value of celebrity endorsements on twitter - do they have an impact. Study of the effect of a tweet from Kylie Minogue on Victoria Linen's site traffic
What your Bounce Rate Says About You
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Bounce rate is only a useful statistic when viewed in conjunction with a number of other statistics from Analyics.
Having fun analysing conversions?
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You should always test changes on your pages to see if you can improve conversions but only ever test one thing at a time so you know what works!
Ways to measure of the performance of SEO – not including listings!
The three measures of a successful SEO campaign are traffic, number of keyword referrals and goal conversions. First page rankings are no indication that your SEO company has improved your web site.
What do I look for in a profitable market?
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Visitor levels and visitor values are two key measurements to help determine how much of your budget should go into acquiring traffic to your website.
Effective marketing in an economic downturn
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As more consumers turn to the internet, advertising in the yellow pages no longer provides ROI as good as effective SEO and paid search marketing.