Multi Channel Funnels (MCF) Reports are now included in the new version of Google Analytics. This feature has been available on the Google Adwords platform for sometime and has real benefits when analysing the imapct of various campaigns
Are you confident that your conversion rate is accurate? Did those recent changes you made really improve conversions? Find out on the I-COM Blog
The long tail of search has increased as more people are using longer keyword phrases when they search in order to receive more tailored search results.
Online shoppers have been hunting for bargains online on Christmas Day, so ecommerce sites should leave their PPC ads running to capture highly motivated consumers during the holiday.
Browse a list of 25 sites and tools that can help you do marketing research online for free to get an idea of user demographics popular searches and hot topics and products.
UK users often prefer to watch video than read content on the web so having good, search engine optimised video can improve your traffic and conversions.
AVG 8 causes bandwidth issues and skews web logs and analytics with Link Scanner by emulating human traffic to check if search results are safe and free of viruses.
Google continues to dominate the market in search with eBay, Yahoo, MSN and Ask struggling for second. Facebook has made gains, showing the strength of social media.
