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I-COM are accepting guest posts for the Searched Designed Developed internet marketing blog. We want on-topic, thought-provoking articles.
Want to be next US President? Get switched on to online marketing
I was fascinated to read an article on just how Barack Obama has utilised the web to promote his Presidential campaign. Just how did a junior Senator from Illinois manage to rocket to campaign front runner? A much ne...
If you're going to use social media then you need to USE social media
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If you're going to add hundreds of friends on a social media site then you'd best give them interesting content or you'll just be branded a spammer.
Does Social Media Really Enhance Communication between Friends?
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How effective is communication via social media when social networks are too big to effectively follow what's actually being said?
The Quality of Digg Traffic and the Truthiness of the Internet
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Yesterday's Digg traffic indicates that of 23 Diggs, not one person actually read the article, so how trustworthy are Digg votes anyway?
Social media is about giving, not grabbing
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Blogging, as with all social media, is about community. You have to participate in the community to reap the online benefits of traffic, links and free marketing and promotion.
MySpace is NOT about selling stuff - ways not to use social media pt. 2
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Do not use social media as a means of easy email marketing to people. Engage with people on social networks to build brand trust and provide them something of value. Don't just try to sell stuff.
How to alienate people with your Twitter account
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Using Twitter to shout about how great you are and how everyone else is stupid defeats the purpose of social media which is to engage in a conversation with peers and with customers.
Google Friends Connect Preview Release
Google Friends Connect is a great way to add social networking features to your website and encourage user-generated content. You can sign up for a preview while it's still in Beta.
The Rise of Social Networks - a new marketing opportunity? - Part 2
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Social networks present a great marketing opportunity because people trust information and recommendations from other people more than they trust search engine algorithms.