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Companies need to lay down firm rules regarding how their employees discuss their brands online and they need to monitor all social media activity relating to their brand and employees to avoid reputation disasters.
Social Media – Good or Bad?
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Social media sites like Facebook, Twitter, Myspace and Bebo have become part of our lives. Networking sites allow us all to be content creators, but at what cost?
Twitter 101 - How to use Social Media to benefit your business.
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Twitter has some great potential for business users - if businesses use it wisely. To this end, Twitter has produced a handy guide for commercial users.
The Twitter Follow, Unfollow, Follow, Unfollow Social Media Spam Trick
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The latest Twitter spam trick of following, unfollowing and following again to get people's attention won't help your social media campaign to achieve its goals. It will annoy people though.
#smc_mcr - revenge of the SEOs
It's good to see so many people signed up for #smc_mcr at the BBC - especially so many SEO consultants. Hopefully everybody will interact and learn something about social media.
Death Knell for the Anonymous Blog?
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A High Court ruling may remove the right of bloggers to publish anonymously as they can now be forced to reveal their identity.
#smc_mcr = Student Media Cafe Manchester?
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If #smc_mcr isn't careful they will miss the chance to foster real learning and development in the social media industry in Manchester by encouraging amateurism and spreading misinformation.
‘Google Me’ Profile Results: Control over your Personal Brand?
Google Me is a way for Google to develop people search and for people to claim their online identity, but it is also another way for Google to gather more information on us.
Does Social Media Breed Conformity?
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In the age of social media, will anything be private anymore and if our lives are public before the world, what are the implications to society and governments?
Sell out your Facebook friends for a burger!
Burger King proves that social media relationships are trivial and insincere with its new viral marketing campaign on Facebook.