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Monitor what people are saying about your brand online and use social media to answer questions, solve customer service problems and control what is being said about your brand.
Integrating online and offline marketing – M&S are ‘bang on trend’
Marks and Spencer is using Twitter very effectively to promote products and promotions to customers and to engage with and help customers solve problems.
Can You Take the Criticism? 5 Ways to Benefit from Negativity
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Find out how to cope with a barrage of negative criticism on the I-COM blog - Manchester's premier SEO, web design and web development firm.
Online Reputation UnManagement – The Ryanair Approach
Ryanair's founders may be uninterested in online reputation management now, but their disinterest and poor customer service could kill their business one day.
Manchester's Blog Awards Demonstrate the Real Power of Blogging
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Blogging should complement journalism well providing a barometer of public opinion and offering companies insight into the minds of their consumers.
Social Media Rules & How to Combat Them
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It's easy to blunder using social media but it's also easy to correct with a bit of humility, reputation management and understanding of the ins and outs of online communities.
Currys and PC World show How Not to Treat your Customers on Facebook
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Companies need to lay down firm rules regarding how their employees discuss their brands online and they need to monitor all social media activity relating to their brand and employees to avoid reputation disasters.
Calvin Harris, You Should Think Before You Tweet, Mate
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UK-based musican Calvin Harris' outburst over a bad review demonstrates the hazards of not considering the implications of what you say on Twitter - which will be broadcast to the world.
The Twitter Follow, Unfollow, Follow, Unfollow Social Media Spam Trick
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The latest Twitter spam trick of following, unfollowing and following again to get people's attention won't help your social media campaign to achieve its goals. It will annoy people though.
The Anatomy of a Bad Site in a Good Google SERP
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The Google SERP for affordable health insurance reveals a spam site ranking at #4 on the back of a previous registrant and lots of very bad links.