A recent storyline on The Archers deals with the aftermath of an e-coli outbreak and it's impact on the online brand of Bridge Farm. The plot recommends various steps that could be taken to alleviate the problem - take care these are not the best way...
Google is changing its algorithm to favour brands, but what exactly does Google classify as a brand? I-COM Blog
SeeTickets Vs. ATP Vs. Mindy Gofton - How (and how not) to use social media for customer service - I-COM Blog
HMV show H&M how online reputation SHOULD be managed on Twitter - Mindy Gofton on the I-COM Blog
Tesco Friday Frenzy clothing sale fails to utilise social media marketing correctly and upsets consumers. I-COM Blog
Without a strong branding concept, your business will fail. Ben Gross dicusses branding on the I-COM Blog.
Are online reputation management services necessary for individuals? Not if you exercise some common sense on the internet.
Be careful what you do offline because it can lead to online reputation management problems. Monitor your brand online to stop negative PR.
I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they do nothing with it, despite having a mass of followers. I-COM Manchester.
Online shopping goes through the roof at this time of year, and companies like Amazon, Play, and Toys R Us are rushed off their feet with orders flying over the internet. I-COM Blog
