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I-COM are proud to announce i-Wise, an internet marketing partnership program for creative media companies looking to provide internet marketing solutions to their existing clients. Contact us on 0870 164 2389 for details.
How to alienate people with your Twitter account
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Using Twitter to shout about how great you are and how everyone else is stupid defeats the purpose of social media which is to engage in a conversation with peers and with customers.
Preparation is the key to a successful online business
Before setting up an online business it's a good idea to plan what you want to achieve from your website to ensure you get the details right and you have the proper resources.
Fuel around before it is too late!
Use your internet marketing and your website to tell users why buying from you online will help save them money during a recession. By targeting visitors needs in your copy you can improve conversions.
Google legitimises SEO
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Google has made changes to its webmaster guidelines to recommend hiring a good SEO agency and offering suggestions as to how to find one. Read I-COM's qualifications based on Google's suggestions.
Has Video Killed the Copywriting Star in the UK?
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UK users often prefer to watch video than read content on the web so having good, search engine optimised video can improve your traffic and conversions.
Don't be complacent about your web site
Once you have a website you need to market it online through PPC campaigns, organic SEO and other types of internet marketing to make sure you get visitors who turn into customers.
Effective marketing in an economic downturn
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As more consumers turn to the internet, advertising in the yellow pages no longer provides ROI as good as effective SEO and paid search marketing.
The Rise of Social Networks - a new marketing opportunity? - Part 2
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Social networks present a great marketing opportunity because people trust information and recommendations from other people more than they trust search engine algorithms.
The Rise of Social Networks - a new marketing opportunity?
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Use of instant messaging has declined while use of social networking has risen which suggests building contacts through social media will be important to business in future.