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Ian Collins issues an SEO rebuttal to Graham's post 'SEO and Apostrophes: A Copywriter*'*s Tale'. Can a business really improve their rankings from misspellings, or should we be honouring the laws of grammar?
What's on the page can affect your listings
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A case study on how to improve search listings for ceiling murals and cosmic ceilings for the Manchester-based site superstarsceilings.info
Top 10 Funny Grammatical Errors (And why they’re not so funny for your business)
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Grammatical errors can be very funny, but allowing them to seep into your business' website copy can put potential clients off.
Introducing Google Ouija, or why meta descriptions matter
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Writing descriptive, keyword-rich meta tags with clear calls to action can increase your clickthroughs. Writing bad meta descriptions can actually harm your brand.