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Google is adding local results into non-local searches but doesn't always get it right. This is great for mobile users where GPS allows geotargeting but not for searchers.
Knowing your consumers goes a long way!
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Hilton Hotels listing for their Cardiff branch in Google Maps returns a link to their German website. This delivers a message to consumers that they don't know what they're doing!
Google Search by Postcode
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Google gave an option to narrow my search by postcode this morning, using Google Local results for a search for the generic keyword mattresses.
How Important are Keywords for your Offline Business?
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Keywords in your business name are important as Google bolds keywords in local search and bolded keywords improve click through ratios and potentially offline traffic as well.
Will having a website help my business? A quick quiz.
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Businesses thinking about investing in their first website should take the Business Link quiz to find out if building a website is the next logical step to business growth.
I don’t really need a website - all my customers are locally based.
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Businesses with a local presence should have a website to capture searchers looking for their service in their local area. You could generate a lifetime's worth of business from a few online leads.