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Although you need backlinks to rank well in search engines, you should focus on the quality of those links rather than the quantity and focus on links from trusted sites.
GoCompare: Googling by the Rules
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Violating Google's Webmaster Guidelines can lead to a penalty which can cost your business money. SEO by the rules takes time, but delivers the strongest results in the long term.
Google's Matt Cutts Issues Pay-Per-Post Warning to Bloggers
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Matt Cutts of Google tells bloggers not to pass link weight on sponsored posts. Is it fair for Google to dictate the economy of the web because their algorithm falls down over paid links?
One rule for them when it comes to paid links and another rule for us?
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Buying links when done correctly is nothing more than cheap, effective advertising so Google will never be able to eliminate paid linking altogether.
Social media is about giving, not grabbing
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Blogging, as with all social media, is about community. You have to participate in the community to reap the online benefits of traffic, links and free marketing and promotion.
Naughty SEO Tricks of the Linkbuilding Variety
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Avoid 3-way link schemes as they are far more trouble than they're worth. Google will work out you're trying to trick them.
Don’t Let Your Search Listings Take A Nosedive - Avoid Bad Neighbourhoods!
Avoid bad linking practices if you do not want your sites search rankings to be penalised by Google. Taking links down is harder than doing white hat link building.
Does your SEO consultant hang out in bad neighborhoods?
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If your SEO agency suggests building networks of micro-sites full of generic content to link to your business in order to improve your rankings, you should find a new SEO agency.
Ethical SEO? Why Bother?
Ethical SEO is vital for driving traffic to your website. Producing great content and acquring relevant inbound links can bring amazing search engine results.