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Discover the importance of adding good quality, SEO friendly content to your website. I-COM SEO Manchester Blog.
Top 10 Ways to Maximise Your Adwords ROI this Christmas
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This Christmas promises to be a bumper year for online retailers! Make the most of it by updating your Google Adwords campaign - I-COM Blog
Splash Pages - An SEO Hindrance
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Splash pages are bad for usability as they keep users from getting to content quickly and they can harm your SEO efforts as well.
Five Ways to Make Your Website Copy Interesting
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Let's face it: no-one's ever going to voluntarily read a whole page of website copy about ready mix concrete - right? Make your SEO content interesting - I-COM Manchester, UK
CAUTION: Lazy Duplicate Content Can Backfire!
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Duplicate content can harm you in search engines but it can also damage the usefulness of your website and expose you for not checking your facts.
Top 10 Funny Grammatical Errors (And why they’re not so funny for your business)
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Grammatical errors can be very funny, but allowing them to seep into your business' website copy can put potential clients off.
Universal Search at Risk of Becoming Unusable Search
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Google's new blended results now display so much information on the page that usability is becoming a problem. Google should stick to simplicty.
Classic Foreign SEO Spam
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We received a great spam email offering us foreign language landing pages for SEO. Sadly, the spammer doesn't understand why we don't need foreign language landing pages.
Going old school - back to basics when traditional meets the online marketing
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To succeed with your PPC campaign you have to do your research thoroughly and test - you can't just throw money into pay per click and expect results.
Landing Pages and the Importance of Selling a Lifestyle
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Every page of your website should drive the visitor to making a purchase by selling a lifestyle that the visitor will find desirable. Use both images and text to convey that lifestyle.