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When using dynamic ad text misfires - company advertises Kylie Minogue designer incontinence bed pads....
Keyword Strategy: Going Back to Basics
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What are keywords and why are they important? How do you know what to target? Keir Gibson on the I-COM Blog
Diary of an SEO Newbie
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The latest member of the I-COM SEO team, Steph, talks about her first week working in online marketing - I-COM.
Cybercriminals' SEO Techniques
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Find out how SEO is used by cybercriminals to con and scam innocent web users and spread malicious software - I-COM Blog
Top 10 Ways to Maximise Your Adwords ROI this Christmas
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This Christmas promises to be a bumper year for online retailers! Make the most of it by updating your Google Adwords campaign - I-COM Blog
Searching smarter – the tail of search engine marketing gets longer
The long tail of search has increased as more people are using longer keyword phrases when they search in order to receive more tailored search results.
Should you choose your keywords or should your customers choose them for you?
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Choose the keywords your customers use to describe you, even if they're not accurate and then re-educate your customers. Otherwise you may never get targeted visitors to your website.
Top 25 Marketing Research and Analysis Tools
Browse a list of 25 sites and tools that can help you do marketing research online for free to get an idea of user demographics popular searches and hot topics and products.
SEO Optimization? Optimising your SEO (and ignoring your copywriting)
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Often SEO copywriters sacrifice good writing for popular keywords such as SEO optimisation which means search engine optimisation optimisation.
Google Insights will help simplify keyword research
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Google launched Google Insights this week, providing more detailed keyword data about search volumes categorised by region, time frame and offering related searches and rising searches.