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Emma Welsby looks at how the I-COM web clinic highlighted the pitfalls of amateur SEO on your company's website.
Is That New Page Content or Is It Spam?
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Stop adding pages just because Google says it wants new content. Think about whether they're actually of use to the people who will be landing on them.
Don't buy links. Advertise.
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After speaking at SASCON yesterday, I-COM's head of search, Mindy Gofton, discusses why one high quality link can do far more for your website than a thousand low-quality links.
Developing a Website with SEO
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I-COM recently developed Red Solar’s website and SEO consultant, Laila Naqvi, used her specialist knowledge to ensure the site was search engine friendly.
Trip Advisor No Longer Has 'reviews you can trust'
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Trip Advisor has changed their tagline from 'reviews you can trust' in a tacit admission of 'buyer beware' - as it's very easy to manipulate an online review.
SEO Myths and #TheArchers
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A recent storyline on The Archers deals with the aftermath of an e-coli outbreak and it's impact on the online brand of Bridge Farm. The plot recommends various steps that could be taken to alleviate the problem - take care these are not the best way...
What does the new ASA remit mean for your social media mentions?
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If you buy Facebook likes or Twitter followers, the ASA could be out to get you. I-COM Blog
Search and the Counterfeitors
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Trading standards are trying to get Google to join in the fight against counterfeit goods being sold over the internet. The answer lies with consumers rather than the search engines
Are You Violating Google’s Terms of Service?
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Breaking Google's terms of service can be devastating for your business online. Are you breaking any of Google's policies? - I-COM Blog
Snog, Marry, Avoid (SEO Style)
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Which of these SEO companies would you snog, marry or avoid? - I-COM Blog