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Grammatical errors can be very funny, but allowing them to seep into your business' website copy can put potential clients off.
Play Word Association with Your Brand
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It is important to establish a voice for your brand through your website copy. Creating a word family of words and phrases that define you can help focus your brand message.
What Recession? There is a Home for Arts Graduates: Internet Marketing
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Having an arts degree can make finding a job challenging but arts graduates have strong skills that can translate into good careers in internet marketing, copywriting and SEO.
Getting to Know You: Writing Targeted Copy
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When copywriting for the web it is important to understand your target market in order to write in the correct tone and address the needs of your visitors.
Should you choose your keywords or should your customers choose them for you?
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Choose the keywords your customers use to describe you, even if they're not accurate and then re-educate your customers. Otherwise you may never get targeted visitors to your website.
SEO Jobs and Web Development Jobs in Manchester
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I-COM in Manchester has SEO jobs, copywriting jobs and web development jobs available at all levels of experience. Please email for details or send your CV.
Landing Pages and the Importance of Selling a Lifestyle
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Every page of your website should drive the visitor to making a purchase by selling a lifestyle that the visitor will find desirable. Use both images and text to convey that lifestyle.
Should writing style be part of web design?
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When launching a new brand on the internet make certain that the look and feel of the site matches the tone of the text and that both are correct for the target audience.
SEO Comedy Gold!
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Link to the best SEO parody site on the internet. It is pure SEO anorak humour with the best SEO comedy copy online!
Autogenerated content - just say no to gibberish!
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Using autogenerated content to target keywords can hurt your reputation and drive away your customers. If content has your brand behind it, make sure that it is of use to your visitors.