If you work in SEO it’s likely lots of your time will be spent thinking up content strategies for clients. Here are a few dos and don'ts that content creators should keep in mind.
What Makes a Good Company Blog?
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I-COM managing director Tim Roberts looks at the key aspects of a company blog.
Is That New Page Content or Is It Spam?
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Stop adding pages just because Google says it wants new content. Think about whether they're actually of use to the people who will be landing on them.
Conversion Rates are Slipping - How Can Your Company Turn Visitors into Customers?
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5 simple tips for improving a website's conversion rate from SEO consultant & copywriter Graham Allchurch.
Language – A Geek's View
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David Walsh challenges the formal rules of language and discusses how search engines like Google understand the evolution of language and grammar.
SEO and Apostrophes Part 2 – The SEO Perspective
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Ian Collins issues an SEO rebuttal to Graham's post 'SEO and Apostrophes: A Copywriter*'*s Tale'. Can a business really improve their rankings from misspellings, or should we be honouring the laws of grammar?
SEO and Apostrophes: A Copywriter*'*s Tale
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How does Google treat apostrophes and how should you optimise for them? SEO Consultant Graham Allchurch investigates.
The Importance of Unique Product Descriptions for E-Commerce Sites
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E-commerce webmasters should always write unique product descriptions instead of using those provided by manufacturers. Read why on the I-COM blog.
Content is Cheap
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The Guardian has been accused of plagiarism - even they don't understand duplicate content. I-COM Blog
Duplicate Content & Your Website
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What do SEOs mean by