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A case study on how to improve search listings for ceiling murals and cosmic ceilings for the Manchester-based site superstarsceilings.info
Getting to Know You: Writing Targeted Copy
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When copywriting for the web it is important to understand your target market in order to write in the correct tone and address the needs of your visitors.
Go On, Give Your Consumers A Quick Flash!
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Holding a flash sale on your website can generate buzz, improve customer loyalty and help boost sales during a slow period but has to be managed correctly to reap the benefits.
Google Visualizer - A new tool to help conversions
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Google Visualizer can help you understand the relationship between search traffic and conversions and help you better target visitors.
Searching smarter – the tail of search engine marketing gets longer
The long tail of search has increased as more people are using longer keyword phrases when they search in order to receive more tailored search results.
Going old school - back to basics when traditional meets the online marketing
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To succeed with your PPC campaign you have to do your research thoroughly and test - you can't just throw money into pay per click and expect results.
Richard and Judy and a Marketing Message
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Richard and Judy are no longer a major force in literature as their show no longer reaches a broad audience showing the importance of marketing and advertising in front of the right people.
Making the most out of your target market!
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To become successful online you need a clear understanding of your target market and the time, resources and willingness to make your website better than your competitors'.
Online Impact of Christmas
Online retailers have seen an increase while less people are buying offline this Christmas. More people are also looking for discounts and voucher codes.
Landing Pages and the Importance of Selling a Lifestyle
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Every page of your website should drive the visitor to making a purchase by selling a lifestyle that the visitor will find desirable. Use both images and text to convey that lifestyle.