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A look at the most important SEO metrics in a campaign in an attempt to dispel the myths surrounding this issue.
Conversion Rate Confidence
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Are you confident that your conversion rate is accurate? Did those recent changes you made really improve conversions? Find out on the I-COM Blog
Is Blogging worth it?
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A blog post that tries to establish if blogging has a positive impact on natural search results - using a case study of I-COM's site performance
What Can Copywriters Learn from Poetry 2: Use of Imaginative Language
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By using language imaginatively, SEO copywriters can improve content and drive conversions - I-COM Blog
SEO Results You Can't Afford to Ignore
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I-COM achieves fantastic organic SEO results for a client, and picks up a tasty testimonial in the process - I-COM Blog
First impressions - what is your website saying about your business?
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Businesses should pay close care and attention to website design because first impressions can be the difference between a bounce and a sale.
5 Reasons Blogging is Good For You (And Your Business)
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Adding a Blog to your company website is great for SEO, for users and for you. Just make sure you update it - I-COM Blog
4Networking Business Breakfast: Tuesday 26/01/10, Premier Inn, Trafford Centre West
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Website Testimonials: What We Can Learn from Spammers about Trust
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Adding testimonials and case studies to your website can help establish trust with your online customers - recommendations are the best form of marketing.
Online Advertising overtakes TV Advertising - Grows by 4.6% in the UK
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UK businesses' online marketing spend has overtaken that spent on TV advertising. Search marketing and SEO offers the best possible ROI.