Online shoppers have been hunting for bargains online on Christmas Day, so ecommerce sites should leave their PPC ads running to capture highly motivated consumers during the holiday.
What do I look for in a profitable market?
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Visitor levels and visitor values are two key measurements to help determine how much of your budget should go into acquiring traffic to your website.
How Important are Keywords for your Offline Business?
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Keywords in your business name are important as Google bolds keywords in local search and bolded keywords improve click through ratios and potentially offline traffic as well.
Is your SEO consultant accountable for their work? Can they prove it?
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Make sure your SEO firm can deliver traffic and conversions, not just search rankings. Always get references from recent clients and ask for examples of recent work and ensure that you get reports on your SEO campaign.
Recruitment Agencies - SEO alone is not the answer to more difficult trading conditions
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I-COM argues a rounded approach to SEO and internet marketing can be good for recruitment agencies.
Don't be complacent about your web site
Once you have a website you need to market it online through PPC campaigns, organic SEO and other types of internet marketing to make sure you get visitors who turn into customers.
Effective marketing in an economic downturn
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As more consumers turn to the internet, advertising in the yellow pages no longer provides ROI as good as effective SEO and paid search marketing.
Boom then doom and gloom for offline property sales
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Property developers and builders have struggled with offline sales in the poor housing market but by obtaining a web presence they can reduce costs and reach a wider audience.
Video killed the radio star – the UK’s passion for video returns
Using video on a website can help sell your products, as long as you have a clear purpose rather than just jumping on the YouTube bandwagon.
No More Mail Shots!!!
E-Mail marketing proved a more effective way of getting conversions than traditional direct mail when I-COM advertised our original free internet marketing seminar.