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5 simple tips for improving a website's conversion rate from SEO consultant & copywriter Graham Allchurch.
Five Ways to Make Your Website Copy Interesting
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Let's face it: no-one's ever going to voluntarily read a whole page of website copy about ready mix concrete - right? Make your SEO content interesting - I-COM Manchester, UK
Having fun analysing conversions?
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You should always test changes on your pages to see if you can improve conversions but only ever test one thing at a time so you know what works!
Fuel around before it is too late!
Use your internet marketing and your website to tell users why buying from you online will help save them money during a recession. By targeting visitors needs in your copy you can improve conversions.
Introducing Google Ouija, or why meta descriptions matter
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Writing descriptive, keyword-rich meta tags with clear calls to action can increase your clickthroughs. Writing bad meta descriptions can actually harm your brand.
Video killed the radio star – the UK’s passion for video returns
Using video on a website can help sell your products, as long as you have a clear purpose rather than just jumping on the YouTube bandwagon.
So we’ve found your website, now what?
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Make sure your pages have clear calls to action to ensure that your users know what you expect them to do in order to improve conversions.