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On Tuesday the BBC ran a story about the launch of a new website, called Brand-i, designed to protect online consumers from buying counterfeit goods. I-COM Blog
The benefits of blogging for your company
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A blog is a great way to encourage customer engagement and build your brand.
What is a brand (according to Google)?
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Google is changing its algorithm to favour brands, but what exactly does Google classify as a brand? I-COM Blog
Unlocking Foursquare's Marketing Potential
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Do Screaming Bus Stops = Sales?
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Seen or heard the shouting bus stop adverts around Manchester? Do annoying adverts like these prove talking points, or signal brand death?
Optimising Your Facebook Fan Pages
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Facebook fan pages are a great way to encourge interactivity with your brand and brand evangelism if you use them properly and give fans something of value.
First impressions - what is your website saying about your business?
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Businesses should pay close care and attention to website design because first impressions can be the difference between a bounce and a sale.
Why is brand important?
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Without a strong branding concept, your business will fail. Ben Gross dicusses branding on the I-COM Blog.
How your offline customer service issues can haunt you forever online
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Be careful what you do offline because it can lead to online reputation management problems. Monitor your brand online to stop negative PR.
Greggs the Baker and the Under-used Twitter Account
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I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they do nothing with it, despite having a mass of followers. I-COM Manchester.