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As more consumers turn to the internet, advertising in the yellow pages no longer provides ROI as good as effective SEO and paid search marketing.
Choosing the correct keywords for your PPC campaign
Choosing very specific keywords for your PPC campaign can often bring more sales than choosing very generic terms because it means customers are ready to make a purchase.
Google brand competition - now the supermarkets get involved
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An article in Marketing Magazine has identified fall out already occurring between Asda and Tesco over Google's decision to allow pay per click competition on brand trademarks. In the past, one brand was never allowed to bid on another company's...