The Change 4 Life campaign urges people to search online for the information and reveals a well optimised site ranking at 1 & 2 in Google plus a top PPC listing as well.
Christmas Day Online Sales Grow by 21%
Online shoppers have been hunting for bargains online on Christmas Day, so ecommerce sites should leave their PPC ads running to capture highly motivated consumers during the holiday.
Google PPC Click Fraud – Do we have the Truth at Last?
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Google have set up an Ad Traffic Quality Resource Center to help businesses understand how Google deals with click fraud in their PPC advertising platform, Adwords.
Not optimising your PPC campaigns can harm you
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By not optimising your PPC campaign effectively you lower your quality score and increase your bid prices. Can you afford to pay extra for your ads?
Four new hires at I-COM to support new client wins
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I-COM welcomes a new PPC expert, 2 SEO consultants and a web developer to the team to support 5 new clients. I-COM is a full service internet marketing agency in Manchester.
Google Changes Gambling Ads Policy
Google has changed its policy on online gambling ads in Adwords. From 17th October 2008 UK businesses can register new accounts to bid on gambling-related keywords.
The Socio-Demographics of Search
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Do social demographics have an impact on how people use search engines? Are different social groups more likely to click on or avoid Adwords?
i-Wise - internet marketing support for creative agencies
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I-COM are proud to announce i-Wise, an internet marketing partnership program for creative media companies looking to provide internet marketing solutions to their existing clients. Contact us on 0870 164 2389 for details.
Google AdWords keyword tool provides numbers!
The Google AdWords keyword tool is now providing approximate search volumes for keywords which will help when choosing good keywords for PPC and for SEO.
Don't be complacent about your web site
Once you have a website you need to market it online through PPC campaigns, organic SEO and other types of internet marketing to make sure you get visitors who turn into customers.