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Yet more proof that the SEO industry desperately needs a governing body! Google Affiliate? Guaranteed page one listing? - I-COM Blog
Why Solicitors Need to Crack the Online Market
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The Law Society Gazette has revealed that the internet is the second most popular way to find a solicitor in the UK. I-COM Blog.
3 Steps to Great Pay Per Click Ad Text
Writing PPC ad text that gets great click through rates has 3 components: keywords, target market and USP.
Yahoo & Microsoft merger - how does it affect PPC?
The Bing and Yahoo merger will now make it more worthwhile for businesses to run PPC advertising across all three major search engines.
PPC – Not just for Christmas!
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It is very important to monitor your PPC campaigns to make sure the ad text is targeted and that you turn off seasonal ads when they expire.
Having fun analysing conversions?
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You should always test changes on your pages to see if you can improve conversions but only ever test one thing at a time so you know what works!
The spamtastic results of pay-per-Tweet on Twitter
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As pay-per-Tweet takes shape, Twitter is in danger of being overrun by spammers and thin affiliates trying to make money in a way that damages both advertisers and Twitter users.
Searching smarter – the tail of search engine marketing gets longer
The long tail of search has increased as more people are using longer keyword phrases when they search in order to receive more tailored search results.
Brands are paying Google more for less
Since Google started allowing bidding on other brands names, cost per click on Adwords has climbed and click through rates have dropped.
Going old school - back to basics when traditional meets the online marketing
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To succeed with your PPC campaign you have to do your research thoroughly and test - you can't just throw money into pay per click and expect results.