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By not optimising your PPC campaign effectively you lower your quality score and increase your bid prices. Can you afford to pay extra for your ads?
Google Changes Gambling Ads Policy
Google has changed its policy on online gambling ads in Adwords. From 17th October 2008 UK businesses can register new accounts to bid on gambling-related keywords.
Google AdWords keyword tool provides numbers!
The Google AdWords keyword tool is now providing approximate search volumes for keywords which will help when choosing good keywords for PPC and for SEO.
Google legitimises SEO
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Google has made changes to its webmaster guidelines to recommend hiring a good SEO agency and offering suggestions as to how to find one. Read I-COM's qualifications based on Google's suggestions.
Effective marketing in an economic downturn
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As more consumers turn to the internet, advertising in the yellow pages no longer provides ROI as good as effective SEO and paid search marketing.
Want Viral Video? Hire a Spamtastic Certified YouTube Pro!
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Be wary of SEO firms claiming to have a special relationship with Google or a Google SEO certification because the only Google qualification that exists is for Adwords.
Choosing the correct keywords for your PPC campaign
Choosing very specific keywords for your PPC campaign can often bring more sales than choosing very generic terms because it means customers are ready to make a purchase.
Google brand competition - now the supermarkets get involved
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An article in Marketing Magazine has identified fall out already occurring between Asda and Tesco over Google's decision to allow pay per click competition on brand trademarks. In the past, one brand was never allowed to bid on another company's...