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Breaking Google's terms of service can be devastating for your business online. Are you breaking any of Google's policies? - I-COM Blog
VAT on Google Adwords Spend – Insurers and Insurance Brokers Beware!
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VAT on Google Adwords - Insurers and insurance brokers, don't let reverse charging legislation catch you out. Blog post covering the requirement to pay VAT on UK Adwords purchases.
Changes to Google Trademark Policy
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Google Adwords updates UK trademark policy â advertisers will now be able to include trademarked terms in ad text - I-COM Blog
How to Improve Your Google PPC Quality Score
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Learn how to improve your Google Quality Score (QS) and Click Through Rates (CTR) - I-COM Blog
3 Steps to Great Pay Per Click Ad Text
Writing PPC ad text that gets great click through rates has 3 components: keywords, target market and USP.
Adwords Tools are No Comparison to Real Day to Day PPC Management
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One of the more amusing Google Adwords recommendations we have come across. Tools can't beat the human touch - I-COM Blog
Top 10 Ways to Maximise Your Adwords ROI this Christmas
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This Christmas promises to be a bumper year for online retailers! Make the most of it by updating your Google Adwords campaign - I-COM Blog
PPC – Not just for Christmas!
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It is very important to monitor your PPC campaigns to make sure the ad text is targeted and that you turn off seasonal ads when they expire.
Universal Search at Risk of Becoming Unusable Search
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Google's new blended results now display so much information on the page that usability is becoming a problem. Google should stick to simplicty.
Brands are paying Google more for less
Since Google started allowing bidding on other brands names, cost per click on Adwords has climbed and click through rates have dropped.