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Clair Wescott takes a look at the lastest feature in Google Adwords - Contact Sitelinks. Here she discusses what this means for PPC clients and how it could potentially impact natural search.
Changes In AdWords
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Clair Wescott discusses how recent changes to Adwords display Google's ability to link keywords with associated search terms.
How to Successfully use the Google Display Network
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Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you.
AdWords Extended Headlines
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Earlier this month Google introduced their latest changes to paid search ads. Find out more on the I-COM blog
Keyword Strategy: Going Back to Basics
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What are keywords and why are they important? How do you know what to target? Keir Gibson on the I-COM Blog
Creating Successful Mobile Campaigns
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Advice on creating successful mobile PPC & SEM campaigns. I-COM Blog, Manchester
My First Weeks As An I-COM SEO
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Jessica Bailey's thoughts on her first weeks as an I-COM SEO - I-COM Blog
People Are Strange
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According to Adwords, searchers disregard logic when they search Google. Graham Allchurch on the I-COM Blog
Louis Vuitton Handbags For Under £100?
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What happens to your Google listings if you are wrongly accused of being a counterfeitor? - I-COM Blog
Search and the Counterfeitors
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Trading standards are trying to get Google to join in the fight against counterfeit goods being sold over the internet. The answer lies with consumers rather than the search engines