Multi Channel Funnels (MCF) Reports are now included in the new version of Google Analytics. This feature has been available on the Google Adwords platform for sometime and has real benefits when analysing the imapct of various campaigns
Google Plus is a new social media network aiming to compete with the likes of Facebook. The equivalent of wall posts can be formatted to make your thoughts stand out. This blog from David Walsh guides you through the code needed to change the formatt...
Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you.
I-COM's Adrian Berry explains why he has no plans to use new social media platform Google Plus in the short tem.
Google testing new 'Like' button called 'plus one' for search results. What does this mean for your website? I-COM Blog.
Content farms, the Panda update and a little April fool. The ongoing saga of I-COM.
Earlier this month Google introduced their latest changes to paid search ads. Find out more on the I-COM blog
Is SEO really a lot like football? I-COM's newest recruit Ian Collins certainly thinks so - I-COM Blog
Google is changing its algorithm to favour brands, but what exactly does Google classify as a brand? I-COM Blog
What are keywords and why are they important? How do you know what to target? Keir Gibson on the I-COM Blog
