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The algorithm for Google Local listings is a bit buggy if it thinks the University of Manchester is the same as PSL Tool Hire and offers the ability to claim the uni listing.
What the Book? The Google Books Debate
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Unsure of what Google Books means for you? Whether you decide to 'opt in' or 'opt out', this post provides all the necessary facts.
Google Caffeine: It's Too Early to Tell
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Google Caffeine is an infrastructure update enabling Google to update its index more quickly and implement a better form of understanding which sites really are popular.
What's on the page can affect your listings
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A case study on how to improve search listings for ceiling murals and cosmic ceilings for the Manchester-based site superstarsceilings.info
SEO Ranking Competitions are so 1998.
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SEO contests are outdated because the idea of SEO being all about search engine rankings is outdated as well - plus they encourage black hats and spammers.
What to look for in an Internet Marketing Expert?
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There are many people claiming to be internet marketing experts this post gives you some tips to make sure you get a good one
PPC – Not just for Christmas!
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It is very important to monitor your PPC campaigns to make sure the ad text is targeted and that you turn off seasonal ads when they expire.
Linkbuilding - A Matter of Trust?
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Although you need backlinks to rank well in search engines, you should focus on the quality of those links rather than the quantity and focus on links from trusted sites.
The Anatomy of a Bad Site in a Good Google SERP
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The Google SERP for affordable health insurance reveals a spam site ranking at #4 on the back of a previous registrant and lots of very bad links.
GoCompare: Googling by the Rules
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Violating Google's Webmaster Guidelines can lead to a penalty which can cost your business money. SEO by the rules takes time, but delivers the strongest results in the long term.