Targeted online press releases are good for SEO to build links to your website as well as for your internet marketing as a whole as they help build brand awareness by giving readers interesting and useful information.
What Makes a Domain Name Valuable?
Before purchasing extra keyword-rich domain names, examine the overall value of the domains by looking at their history, the number of inbound links and how the search engines have treated them over time.
Before you invest in web marketing read this…..
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Have a thorough plan of what you would like to achieve before you invest in online marketing. Set measureable goals that you can afford to achieve and calculate your return on investment.
Why you should MOT your website as often as you MOT your car!
Reassess your company website regularly to make sure that it remains up-to-date offering the right information and providing good return on investment.
Choosing the correct keywords for your PPC campaign
Choosing very specific keywords for your PPC campaign can often bring more sales than choosing very generic terms because it means customers are ready to make a purchase.
All developers work for Microsoft
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By upgrading your web browser from IE6 to an alternative such as Firefox or Opera, you can help your web developer spend less time fixing bugs and more time improving your website.
Google SERPs changes means time for another round of SEO paranoia
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Changes in Google rankings are not a cause for panic but a good time to conduct a thorough SEO audit and a review of your online marketing strategy.
Google brand competition - now the supermarkets get involved
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An article in Marketing Magazine has identified fall out already occurring between Asda and Tesco over Google's decision to allow pay per click competition on brand trademarks. In the past, one brand was never allowed to bid on another company's...
Why size (never) matters for on-page SEO
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The size of your H1 only matters if it's so small that visitors cannot read it. You should worry about font size for the sake of the usability of your site for your visitors, not for SEO or the sake of search engines.
Managing your customer's landing page
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Some search engine optimisation companies focus only on optimising the home page af their clients websites, at I-COM we believe you should work on the site as a whole. This approach has now been supported by some recent research. Over 60 major re...