Yahoo Search Marketing will no longer have a fixed minimum bid in order to help with the integration of Google ads into the Yahoo paid search results. This will be good for keywords that perform well.
Google AdWords keyword tool provides numbers!
The Google AdWords keyword tool is now providing approximate search volumes for keywords which will help when choosing good keywords for PPC and for SEO.
Fuel around before it is too late!
Use your internet marketing and your website to tell users why buying from you online will help save them money during a recession. By targeting visitors needs in your copy you can improve conversions.
Does your SEO consultant hang out in bad neighborhoods?
Like Me? Follow Me.
If your SEO agency suggests building networks of micro-sites full of generic content to link to your business in order to improve your rankings, you should find a new SEO agency.
Google legitimises SEO
Like Me? Follow Me.
Google has made changes to its webmaster guidelines to recommend hiring a good SEO agency and offering suggestions as to how to find one. Read I-COM's qualifications based on Google's suggestions.
Has Video Killed the Copywriting Star in the UK?
Like Me? Follow Me.
UK users often prefer to watch video than read content on the web so having good, search engine optimised video can improve your traffic and conversions.
Don't be complacent about your web site
Once you have a website you need to market it online through PPC campaigns, organic SEO and other types of internet marketing to make sure you get visitors who turn into customers.
Introducing Google Ouija, or why meta descriptions matter
Like Me? Follow Me.
Writing descriptive, keyword-rich meta tags with clear calls to action can increase your clickthroughs. Writing bad meta descriptions can actually harm your brand.
Effective marketing in an economic downturn
Like Me? Follow Me.
As more consumers turn to the internet, advertising in the yellow pages no longer provides ROI as good as effective SEO and paid search marketing.
Portuguese Ace rejects Madrid for Manchester
Like Me? Follow Me.
I-COM welcomes a new SEO consultant in the form of Tino Triste, who specialises in technical issues relating to SEO as well as article submission and social media.