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Learn the basics of PPC from the I-COM PPC team. Campaign structure on the I-COM Blog
SEO and Apostrophes: A Copywriter*'*s Tale
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How does Google treat apostrophes and how should you optimise for them? SEO Consultant Graham Allchurch investigates.
Google & Motorola to take on Mobile Search?
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Google aquires Motorola in 7.7 billion deal. How long until mobile search becomes the norm?
So you want a job in SEO?
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Want to work in SEO? I-COM's Head of SEO gives graduates the heads up on what we're looking for.
Footballers On Twitter – Good or Bad?
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Ian Collins takes a look at the positive and negative aspects of footballers using Twitter. I-COM Blog.
Yahoo! European Search Results to Switch to Bing Today
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Natural search in Europe and the UK changes forever today, as the Yahoo! Microsoft Search Alliance comes into effect, a year behind the US and Canada.
Google+ is dead (in the water if the content doesn't improve)
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Google+ is dead in the water if search marketers don't stop polluting it with spam and start using it socially.
The Importance of Unique Product Descriptions for E-Commerce Sites
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E-commerce webmasters should always write unique product descriptions instead of using those provided by manufacturers. Read why on the I-COM blog.
How to Successfully use the Google Display Network
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Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you.
Foursquare Overshare
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Yesterday, travelling through West Yorkshire on the train without any reading material, I had a play on Foursquare to see what the Android app would tell me was nearby as we went through Dewsbury. Imagine